The Kolibree smart toothbrush announced Sunday at the 2014 International CES show in Las Vegas keeps daily tabs on your brushing habits.
Take a look at your smartphone and quickly count how many health-related apps you have. One in five reading this have at least one health app, and that number is growing quickly.
In 2010, the Pew Research Center reported that “the online health-information environment is going mobile” . In 2010, 17% of cell phone users reported using their phones to look up health or medical information and 9% had apps on their phones that helped them track or manage their health. Flash forward to 2012 and those numbers have doubled. In 2012, 31% of cell phone owners reported using their phones to look for health information and 19% had at least one health app .
Translate those percentages into hard numbers and we’re talking about 33 million people that use their phone to search for health information and 20 million that have at least one health app. Mobile health — frequently called “mHealth” — has indeed found its market: smartphone owners.
Infographic: Healthcare On the Go
Franklin Street, a branding and advertising agency specializing in health and wellness, recently posted the infographic below on mobile health. It’s somewhat ironic that cell phones are the platform for mobile health given the health hazards of mobile devices. Nevertheless, mobile is still a big deal for healthcare. By the year 2015, it’s projected that 500 million people will have health-related apps on their smartphones .
Many healthcare-focused organizations are coming to the realization that more and more people are accessing their websites via mobile devices. Although they’ve been reluctant to embrace online advertising, as smartphones become more integrated in healthcare, advertising is following. Firms such as Franklin Street are encouraging these companies to invest in online health advertising and “get ahead of the curve.”
Digital marketing agency Heartbeat Ideas encourages its healthcare clients to put as much of their ad budget as possible into searches including mobile advertising . According to Lee Slovitt, Heartbeat’s media director, “The return on investment [for mobile advertising] is much higher than radio or TV. If searchers are actively looking for information on a given condition or a specific drug, they are much more likely to respond to a commercial message.”
FastForward Health is an evening film festival highlighting those people innovating and developing new ideas to improve public and community health around the world.
Founded by Andre Blackman (@MindofAndre) and David Haddad (@haddadda), FastForward Health launched on November 1st, 2011. As we near the end of year one, we sat down with co-founder Andre Blackman to talk about the project and where it’s headed.
Andre Blackman is Founder and Managing Editor of Pulse + Signal, a website that features highlights and commentary on the impact/usefulness of technology in the public health landscape. He is the former Director of Digital for the American Heart Association, Mid-Atlantic Affiliate. Andre is also a member of the Advisory Board for the Mayo Clinic Center for Health Care Social Media (over the years, we’ve interviewed two other board members: Phil Baumann and Bertalan Mesko).
Time frolicking outdoors in the sun is as an integral part of summer. However, sunlight contains ultraviolet (UV) rays that promote skin damage and aging, and increase the risk of skin cancer. The Skin Cancer Foundation warns that sunscreen is critical during time outdoors, regardless of skin type. While new FDA sunscreen regulations promise to provide consumers with more accurate information about the degree of protection their sunscreen is providing, the CDC warns that sunscreen is only one part of the protective equation, and recommends protective clothing and judicious use of shade during intense sunlight hours.